About Brian France

Brian France is a business leader and executive with more than 20 years of experience in the motorsports industry. He is the founder of Silver Falcon Capital, a private capital investment firm based in Charlotte, North Carolina. Through Silver Falcon Capital, Mr. France and his family invest in businesses and channel giving to philanthropic organizations.  

A member of the NASCAR-founding France family, he has dedicated much of his professional career to NASCAR, helping establish the company as a leader in the sports entertainment industry. During his 15 years as Chairman and CEO, Mr. France revolutionized NASCAR’s marketing, enacted the sport’s most extensive safety standards, introduced the largest sustainability program in U.S. sports, grew diversity efforts within the industry and expanded NASCAR’s philanthropic involvement. He has been recognized for his professional achievements by publications including Sports Business Daily and AdAge. In 2006, TIME Magazine named Mr. France as one of the 100 Most Influential People in America. In 2007, he was inducted into the Broadcasting and Cable Hall of Fame. 

Together with his wife, Amy France, he has supported a range of charitable organizations. In 2011, the Frances founded the Luke and Meadow Foundation to drive action on issues impacting children’s health and wellness. Through the Foundation, they have partnered with prominent charitable organizations including Gabrielle’s Angel Foundation, Autism Speaks and the Alliance for Lupus Research.