Last month Brian France sat down with USA TODAY Sports to discuss the opportunities and challenges facing sports leagues in the current climate. The former NASCAR Chairman and CEO discussed NASCAR’s support of Bubba Wallace and their ongoing response to the BLM movement. Brian reflected on his own efforts to increase diversity across the sport and his decision to remove the Confederate flag from racing events. He also emphasized the responsibility of sports entertainment to reflect the current progressive social momentum.
Brian also gave his thoughts on the potentially negative ramifications of skipping the upcoming college football season. The interview ended with an inside look at Silver Falcon Capital and how Brian’s lifelong career in entrepreneurial entertainment inspired his newest venture.