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Brian France Discusses Launch of New Company in Exclusive Sports Business Journal Interview



Brian France sat down with Sports Business Journal last month to speak about his NASCAR career and the next steps he’s taking in his new role as founder of Silver Falcon Capital. Brian spoke about the company’s current partners and his travels and plans to support entrepreneurship across industries. 

Brian also spoke about the France family history with NASCAR and how his experience there helped fuel Silver Falcon Capital’s mission. The work he did helping to turn his family business into a multibillion dollar juggernaut  has inspired Brian to help other growing entrepreneurial endeavors reach their full potential.

Read the interview, and listen to SBJ’s First Look podcast for more insight into their conversation with Brian.